The Ava DuVernay doll sold out in 6 minutes at TheBarbieCollection (.) com website. The retailer from whom I preordered may or may not receive the expected quantities.
Way to go Mattel: Reproduce a one of a kind doll in an ultra limited quantity so that only a few people can purchase, many of whom will probably list the doll on eBay for triple or more its retail. Yes... way to go Mattel! Way to go!
Update: 12/10/15: I received a refund for the deposit I paid to reserve the Ava DuVernay doll along with the following note from the retailer:
Note from [merchant]:* * It is unfortunate news that Mattel has cancelled ALL orders for the Ava Duverynay Barbie Doll # DPP89 and they will not be shipping them to any USA retailers. As per our policy, we have issued a 100% refund for your pre-paid Reservation Fee. This is completely out of our control...
So I will not be purchasing the Ava DuVernay doll, which has already been listed on eBay by scalpers wanting as much as $300 for the doll. Again, way to go, Mattel: keep manufacturing ultra limited quantities of in-demand dolls; keep the buy dates and links super secretive, and see how well that works for you.
Check out my eBay listings here.