Naturally Perfect's successful 2015 Kickstarter culminated in the creation of the 18-inch tall, Angelica doll, shown above. Promoted as "a doll with facial features true to women of color and hair you can style/wash as natural hair," the doll is made of vinyl.
The company later received additional funding after their January 2017 appearance on ABC's Shark Tank with Daymond John (founder of FuBu) investing $200,000 in the company for 20% equity. Watch the Shark Tank pitch next:
Naturally Perfect is now Mayzeepedia: "the girl encyclopedia." Their slogan is, "We know girls."
Their About page shares: "We are creating Mayzeepedia to let girls know they are beautiful. Our girls need to see a reflection of their own unique beauty. It's time for our young girls to have a new standard."
|Screen snapshot from the company's website|
In addition to Angelica, Brielle, Camryn, and Kennedy are now part of the Mayzeepedia doll family. The dolls share Angelica's sculpt and body attributes but are offered in different complexions and hair colors. They are currently available for preorder for $49.99 ($40 off the retail price of $89.99). Expected date of delivery is February 2018.
Below is text from the company's sponsored Facebook ad with a link to a video illustrating the many ways the dolls' hair can be styled.
When your daughter plays with her dolls - she sees beauty. The problem is that beauty comes in all types of skin colors and hair textures - but unfortunately, most dolls do not. 🤔We LOVE our beautiful black daughters so instead of complaining - we took ACTION. We created a line of beautiful dolls with washable and stylable hair that represent our daughters of color. ❤️💛🖤Want to give your little princess a doll that will enlighten, inspire and empower her for years to come?
For a limited time, you can preorder your doll and save 33% off the regular price! Click now to shop —> https://mayzeepedia.com
Click here to view the video. Follow the ad link or here to view/preorder the dolls.
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