Fashion Doll Clones by Excite

Vickie's Wedding Day Play Set

Found on the same day, and I believe their auctions ended on the same day as well, were three 11-1/2 inch fashion dolls distributed by Excite.   The dolls were offered in two separate auctions. 

Self-described as, "a toy manufacturer and importer, Excite takes its mission to constantly search the market for hot, new toys seriously! For over 30 years, Excite Limited has been delivering on-trend, competitively priced toys to major U.S. retailers."  Prior to finding these three boxed dolls, I'd never heard of this Carrollton, Texas-based company.

Since I collect dark-skinned, non-Barbies, I entered my maximum bids for both auctions, $8 for Vickie's Wedding Doll Playset and Click Chicks which were offered together and $2.50 for Vickie's Fashion Doll Purse Shop.  Sold by different sellers, the dolls arrived on the same day. 

The Wedding Doll Playset includes the 11-1/2 inch doll and two approximately 5-inch dolls to serve as ring bearer, a boy, and flower girl.  A jewelry pack of two sets of extra earrings and necklaces, and two bracelets are attached to the liner. Vickie wears faux pearls and pearl studs with her wedding gown.  The back of the box illustrates the two blond sets.

The back of the Wedding Day Playset illustrates two blonds.

Close-up of Vickie and the little ones.

Click Chicks doll includes an interchangeable head.

Click Chicks (offered with the Wedding Playset) includes an interchangeable head with base.  The neck knobs attached to the base and doll's body allow easy removal of the heads.  The doll has reddish brown crimped hair; the extra head has straight brown hair with pink bangs and brown eyes.  The doll is dressed in a pink polyester fleece jacket, black gathered halter top, blue denim pants, pink striped belt, and brown mid-calf boots. 

The extra fashion includes a red blouse, white plaid skirt, purple anklets, and pink shoulder bag.  A brush/comb combination and extra silver earrings and necklace are attached to the box liner.  The doll and extra head wear silver earrings. 

The neck knob on the base and on the doll are identical.

There are two white versions of Click Chicks illustrated on the back of the box. 

Vickie's Fashion Doll Purse Shop by Excite/Kids Stuff

Also distributed by Excite, is Vickie's Fashion Doll Purse Shop sold under the Kids Stuff brand. 

Vickie has black rooted hair, painted eyes and wears purple stud earrings that match her purple halter and pencil skirt.  She holds a black hand bag. 

Pink high heels are attached to the box liner along with five purses for her shop with two extras in the display case of the purple counter.  A purple cash register is also included.  This is quite a lot for $2.50 (plus shipping of course).






Again, as illustrated on the back of this Vickie's box, two blond versions were sold separately.  One is dressed like Vickie.  The other wears pink and has a pink display counter and cash register (see the final photo.)

Blond versions of Vickie's Fashion Doll Purse Shop illustrated on back of box

None of the boxes of these made-in-China dolls were dated. Excite's website does not include these in their current product line or any other dolls.  My best guess is they were manufactured within the past five to ten years or so.  Prior to their arrival, I did not have a Vickie or a head mold similar to that of the Click Chicks doll.


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