In an effort to gain full details about The One World Doll Project and The Prettie Girls! OWP, I immediately contacted Ms. McBride-Irby with an interview request. She and the company’s chief marketing officer, Ms. Bettie DeBruhl, graciously granted the following interview.
Note: My questions are preceded by the initials, BDC (Black Doll Collecting), and SMI (Stacey McBride-Irby) precedes Stacey’s answers. OWP abbreviates One World Prettie.
BDC: Stacey, how important was it for you to create an inclusive doll line that represents more than one ethnicity?
SMI: It's more than important; it's the impetus for The One World Doll Project. What will begin as a focus on filling a market niche in the Multi-cultural doll category that has largely gone unsupported by the three major toy manufacturers, will eventually become the worldwide leader in the design, manufacturing and marketing of the most diverse and innovative dolls and doll products. That's our plan!
BDC: Your plan sounds exciting! Does each doll have a name? If so, are you able to share these?
SMI: I'd be very excited to share with you and your readers the name of the very first doll in the Prettie Girls! OWP line. Her name is Sophia; and because she is the first, we are making her the most special!
We are celebrating the "one world" ideals that were ushered in by the Obama administration in 2008 and commemorating the historical president's run for re-election in 2012 by introducing Sophia as a Commemorative Obama 2012 Collector Doll! Unlike the other Prettie Girls! that will be introduced early next year as fashion playline dolls for the online retail segment, Sophia will be introduced as a Limited Edition Collector’s Doll, in two styles: Casual, ready for the campaign trail in her Obama 2012 T-shirt, stylish cuffed Capri jeans and trendy stiletto heels; and Formal, ready for the White House Ball, with a beautiful electric royal blue gown, trimmed in sparkling silver, accented by encrusted jewels and garnet stones. Both dolls will be offered for $49.99 and are available for pre-sale on the website at http://www.obama2012dolls.com/. There will also be 2,012 signature edition collector dolls available, hand-signed by me, numbered and certified, with a commemorative Obama 2012 pin and Obama 2012 T-Shirt. These dolls will retail for $149.99 each and are also available for pre-sale today.
BDC: Wow! I just viewed the images of Sophia. She is fabulously special! Stacey, please tell me more about the other dolls. Describe their overall characteristics to include their height, hair type (rooted or wigged), eyes (inset or painted), material from which they are made, and any other information that parents or collectors would appreciate regarding their appearance?
SMI: Prettie Girls! OWP are 11.5-inch (29.21cm) fashion dolls. They will have rooted hair of different colors and unique styles to match their personalities. The dolls will come in 4 different skin tones, molded in PVC. Each doll will have a One World Prettie message that girls can connect with. Let's meet our Prettie Girls!
The Prettie Girls! are more than just a name. We wanted to make sure their names would represent the true character and ethnicity of how we wanted each girl to be perceived.
- Lena is African American and is smart and sophisticated.
- Kimani is from Africa; she's beautiful and sweet.
- Valencia’s name means health and strong; she's from the Dominican Republic.
- Dahlia is from India; she is gentle and considerate. Readers can go to http://www.prettiegirlsowp.com/ to get their full bios, to connect and fall in love with each Prettie Girl! OWP.
- Our Collector’s Doll, Sophia is the role model to the girls and is "The Wise One." Collectors can go to http://www.obama2012dolls.com/ to read more about Sophia.
BDC: I’m in love with the dolls already. Collectors and little girls love pose-ability. Are the dolls jointed, if so where?
SMI: Yes, The Prettie Girls! will be jointed at the neck, shoulders, elbow, under the breasts, and at the knees for complete play and pose-ability.
BDC: You did say the dolls are fashion dolls, right?
SMI: Yes, The Prettie Girls! OWP are playline fashion dolls that will be introduced early next year for the online retail market—styled for play yet full of soul and rich with diversity! The first Prettie Girl! Sophia, the Obama 2012 Collector's Doll, available for pre-sale today, is also 11.5 inches (29.21 cm) in height.
BDC: What demographic is your target market?
SMI: What's exciting about The One World Doll Project is that we'll be marketing dolls that everyone will love and cherish! The Prettie Girls! OWP dolls will be designed for children ages 6 - 12, but the collectors' dolls are for collectors of all ages.
Our collectors' dolls will be the most stylish works of art and a vital part of a valuable growing collectors' market that will appeal to the most sophisticated and serious collectors, as well as to the novice consumer.
Our fashion and play dolls will be competitively priced and readily available to purchase online and shipped anywhere in the world, so the sky is the limit!
BDC: Global shipping will certainly please international customers. You've shared Sophia's price. How much will the other dolls cost?
SMI: The Prettie Girls! OWP dolls will be competitively priced for the market ranging between $19.95 and $24.95, and as mentioned, the Collectors' dolls will start at $49.95.
BDC: When and where will The Prettie Girls! be available (major stores, your website, or other sources)?
The Prettie Girls! OWP Obama 2012 Collectors Doll will be available for pre-sale starting Monday, March 28, 2011, on our website: http://www.obama2012dolls.com/ and will ship to consumers the first week of December 2011, just in time for Christmas. Our playline dolls will be available on our site for purchase, Spring 2012.
BDC: Will additional products be sold separately (extra fashions, accessories, books, etc.)?
SMI: We will be developing a series of story books and fashion packs, as well as some limited school supply items, such as notebooks, pens, etc. As the line continues to grow, we will add accessories for the complete play experience.
BDC: Stacey, I've taken up enough of your time, but before we conclude, please share any additional information about The Prettie Girls! and/or other dolls planned for the future.
SMI: As there is a void in the marketplace for dolls of color, we will certainly be looking to fill that void as well in the TV space. The One World Doll Project wants to give girls a positive story to embrace in an animated series. We will also continue to nurture relationships and build our collector line by designing dolls for affinity groups, non-profit organizations, and celebrities.
I wish to personally thank, Stacey and Bettie for allowing me to conduct the first in-depth interview regarding The One World Doll Project and Prettie Girls! OWP. Stacey, I am delighted that your doll designs will continue and hope they continue for many years to come. The doll market needs more designers whose lines are inclusive of dolls representing the diversity of mankind for every child (young and old-er).
Readers, for more information about The One World Doll Project; their debut doll, Sophia; and the rest of The Prettie Girls! OWP, visit the websites listed below and please support the company’s endeavors!
One World Dolls: http://www.oneworlddolls.com/
Obama Collector's Doll, Sophia: http://www.obama2012dolls.com/
Prettie Girls! OWP: http://www.prettiegirlsowp.com/
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