(For those who did not read my initial post and the followup regarding Target's overprice of the new So In Style Rocawear dolls, click here and here. For those who read these two posts, proceed on with today's update.)
With those initial emails and phone calls to Mattel and Target, followed by letters to Target Executive Offices with copies to Mattel's corporate office, we have effected change... at least in some markets where overpricing of the new So In Style Rocawear dolls has been corrected.
Yesterday, Van's Doll Treasures posted an update on the dolls' price in her area. They are now $11.99 at two Target stores in Georgia.
In my PO Box today was a letter from "Amy" (no last name given) of Target Guest Relations in response to my December 29, 2011, letter to them.
She wrote:
Mattel received a copy of my Target letter, but I have not heard from them in print. Amy's letter is rather noncommittal, but as they say, action speaks louder than words. I wanted action.
Today I returned to the Target nearest me where the dolls are now correctly priced $11.99, which is even lower than Mattel's suggested retail of $14.99. In some areas the dolls had been as much as $24.99 prior to our collective complaints.
My sincere thanks goes to all who checked and reported prices and to those who emailed, phoned and/or wrote Target and/or Mattel to bring this price discrepancy to their attention. Let's not stop here. Remain vigilant for these types of discrepancies and inconsistencies in other areas of life. It happens all the time and will continue to happen if we remain mute. If it negatively affects one of us, it negatively affects all of us.
Darren and Marisa were the only two Rocawear dolls available at Target today. I had no initial plans to purchase any of these dolls because of their lack of articulation. However, since Target listened and corrected the pricing error, I brought them home.
With those initial emails and phone calls to Mattel and Target, followed by letters to Target Executive Offices with copies to Mattel's corporate office, we have effected change... at least in some markets where overpricing of the new So In Style Rocawear dolls has been corrected.
Yesterday, Van's Doll Treasures posted an update on the dolls' price in her area. They are now $11.99 at two Target stores in Georgia.
In my PO Box today was a letter from "Amy" (no last name given) of Target Guest Relations in response to my December 29, 2011, letter to them.
She wrote:
Dear Debbie Garrett
Thanks for taking the time to ask us about the Mattel dolls.
While the information you have requested is proprietary, I can pass your concerns to our buying department for review.
We appreciate you taking the time to share your experience and look forward to showing you what's new at Target!
Sincerely,
Amy
Target Guest Relations
www.target.com
(800) 440-0680
Mattel received a copy of my Target letter, but I have not heard from them in print. Amy's letter is rather noncommittal, but as they say, action speaks louder than words. I wanted action.
Today I returned to the Target nearest me where the dolls are now correctly priced $11.99, which is even lower than Mattel's suggested retail of $14.99. In some areas the dolls had been as much as $24.99 prior to our collective complaints.
My sincere thanks goes to all who checked and reported prices and to those who emailed, phoned and/or wrote Target and/or Mattel to bring this price discrepancy to their attention. Let's not stop here. Remain vigilant for these types of discrepancies and inconsistencies in other areas of life. It happens all the time and will continue to happen if we remain mute. If it negatively affects one of us, it negatively affects all of us.
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