BDHT: 1947 Sears Catalogue: Noma's Mammy With Charge

On page 143 of the 1947 Sears Christmas Book, I found a doll like my composition Mammy pull toy/ramp walker by Noma*, which is imaged above.  Mammy holds the handle of the baby carriage that holds the infant for whom she is "in charge."  My carriage is not original to the doll.  The original carriage is made of composition and has a pullstring attached to the front.  When the pullstring is pulled, Mammy walks with the aid of her hinged legs. 

The 1947 Sears Christmas Catalogue image and description of Mammy follow:

[D] Mammy walks—pushes the buggy when pulled along. She’s mighty proud of that little 3-3/4-in. doll baby and her sturdy metal-framed composition buggy with big wheels, adjustable hood! Mammy is 9-3/4 inches tall, durable composition; gay bandana, cotton dress. 49 N 5497 – Shpg. Wt. 3 lbs…$2.79

Another example of Noma's Mammy with original box can be seen here.


*Noma Electric may be better known for their electric Christmas lights with multicolored glass bulbs.  The company purchased and owned Effanbee from 1947-1953, after which time Effanbee resumed control.

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BDHT: Topsy Dolls Found in Early Sears Christmas Books

With the exception of her larger, harder-to-find size, 16-inch Topsy with jointed head from my personal collection is very similar to a smaller Topsy featured on page 65 of the 1940 Sears Christmas Book (shown in next image). 

The 1940 Sears Christmas Book describes Topsy as

Topsy . . . at a Saving!

• 9 inches tall
• Tilting head
• All composition

C In cute printed rompers; and her three adorable pigtails are tied with pretty ribbons.

49 N 3405 Shpg. wt. 10 oz., 23c

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Goo-Goo Topsy, circa late 1930s-early 1940s is also from my personal collection.  A similar Topsy along with a Topsy baby were included and described on page 36 of the 1943 Sears Christmas Book, shown below:

Their descriptions read:

C 21-inch composition-head Topsy.  Big colored doll with large, moving goo-goo eyes.  Cotton stuffed body, arms, legs.  Percale dress; ribbon . . composition head.  49 N 3433 -- Shipping weight, 1 lb., 12 oz. . . . . . . . . . . . . . . . . . . . . . . . $1.07

G 10-inch Topsy doll.  Any little tot will adore her.  All composition.  Painted eyes. In romper and socks.  49 N 3427 -- Shipping weight, 10 ounces. . . . . . . . . . . 30c

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Goo-Goo Topsy made another appearance in the 1945 Sears Christmas Book, available in two sizes and priced higher, illustrated and described below:

Chocolate-colored Babies

They're darling with their big, rolling goo-goo eyes.  Assorted style gay cotton dresses.  Composition heads, molded hair; cotton stuffed bodies covered with fabric to match dresses. 

49N3134--23-inch size.  With wide-brimmed bonnet.  Shipping weight, 2 lb. 12 oz. .... $4.19

49N3133--19-inch size.  With ribbons; no bonnet.  Shipping weight, 2 lb.  $2.79

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This 1950s Topsy, made by Reliable of Canada, is featured with her brother on page 4 of the 1957 Canadian Simpsons-Sears Christmas Catalogue.   My doll is redressed in a vintage 1970s dress.  The siblings are illustrated and described below:

Described as: 

B  Wide-eyed Topsy Doll of soft, unbreakable, washable vinyl.  Detailed face and fingers; simulated pigtails.  Cotton dress, panties, simulated vinyl socks, shoes.  48N3824--Abt. 12" high  Del'd . . . . . . . . . . $1.98

C Topsy's Twin Brother in cotton rompers.  48N3825--Price, Del'd . . . . . . . $1.98

Brother is missing from my collection.  I hope to find him someday.

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