Friday, February 25, 2011

BDHT: 1947 Sears Catalogue: Noma's Mammy With Charge

On page 143 of the 1947 Sears Christmas Book, I found a doll like my composition Mammy pull toy/ramp walker by Noma*, which is imaged above.  Mammy holds the handle of the baby carriage that holds the infant for whom she is "in charge."  My carriage is not original to the doll.  The original carriage is made of composition and has a pullstring attached to the front.  When the pullstring is pulled, Mammy walks with the aid of her hinged legs. 

The 1947 Sears Christmas Catalogue image and description of Mammy follow:

[D] Mammy walks—pushes the buggy when pulled along. She’s mighty proud of that little 3-3/4-in. doll baby and her sturdy metal-framed composition buggy with big wheels, adjustable hood! Mammy is 9-3/4 inches tall, durable composition; gay bandana, cotton dress. 49 N 5497 – Shpg. Wt. 3 lbs…$2.79
Another example of Noma's Mammy with original box can be seen here.

*Noma Electric may be better known for their electric Christmas lights with multicolored glass bulbs.  The company purchased and owned Effanbee from 1947-1953, after which time Effanbee resumed control.


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