Saturday, January 2, 2010

Goodbye Sasha, Hello Bria

On December 26, 2009, "Sarah" commented on the blog MIA Moxie Girlz Sasha.  Sarah informed that MGA Entertainment has discontinued Sasha from its Moxie Girlz (MG) line.  This explains the various inconsistencies that I noticed about Sasha when compared to the other MG dolls. 

First of all, Sasha is MIA on the Moxie Girlz home page.  (This was one of the first things that made me go, hmmm.)   During an in-store visit to Target earlier this year to see the dolls up close and personal, I noticed that Sasha was not included as a basic doll (hmmm #2).  In September, Toys R Us discounted all dolls except Sasha (hmmm #3). Even though I had no desire to purchase any of these dolls during the sale, I ranted and raved about hmmm #3 via several phone conversations to TRU, to no avail.  Sasha's price was never reduced online.  I made a special trip to TRU and discovered the dolls scanned at the advertised sale price (hmmm #4).

After reading Sarah's comment, I googled the phrase, "Moxie Girlz discontinued Sasha," and received hits from reliable web sites that confirmed, "Discontinued by manufacturer: Yes," and "This item is being discontinued."

With verification of Sasha's discontinuation, the collector in me, hurriedly ordered the Art-titude version (pictured above), as she was the only one located at the time via merchant website that had not sold out and whose independent-seller price had not tripled or quadrupled.  I did note this morning that has MG Jammaz Doll Pack Sasha in stock. I added her to my cart, but have not completed the order. Do I really need two? (hmmm #5).

Before discovering the discontinuation of these dolls, I had no intention of adding any version of MG Sasha to my eclectic black-doll collection.  While their faces with noses and attitudes are sweeter than those of Bratz dolls, their alien-like eyes bother me, and still do.  But the collector desires at least one discontinued Sasha.  So I guess I'll remove MG Jammaz Doll Pack Sasha from my cart.  The more popular, Art-Titude Sasha will serve as my "at least one."

Sarah's comment names Bria as Sasha's replacement.  Moxie Girlz Hair Magic Makeover Torso Bria is currently available. I suppose MG Bria with legs and feet that unscrew pop off will follow.
dbg ◦


  1. Thanks for checking on this matter, Debbie.

    I didn't realize that their feet unscrewed like the Bratz although even as I type this sentence, I think, what would you expect? Sigh.

    I'm guessing that Bria will be the African American doll for the series?

  2. You're welcome D7ana. Yes, Bria has the same complexion as Sasha.

  3. Wow, I wonder why they are replacing Sasha? Now I am glad that I was at least able to snap up the Sasha Pajamaz Pack MG when I saw it. She will serve as my one Sasha doll.

    I viewed a Bria torso/head online but I haven't seen a Bria doll yet. From looking at the torso/head, the only difference that I observed between Sasha and Bria is that Bria appears to have a deeper skin tone and different colored eyes. But then again, it is hard to really compare them just by looking at Bria online vs. the Sasha that I have at home.

    I guess I will eventually get a Bria as well so that my Sasha can have an MG pal in her display case.

    Thanks for always keeping us well informed with the juicy "dolly" tidbits and updates.

  4. so basically... Sasha just got a name change to Bria?

  5. awww... I kinda like the name Sasha

  6. Yes, I believe Sasha just basically got her name changed to Bria. There was previously a Sasha styling head, but now the styling head is Bria.

    I never understood why MGA Entertainment (makers of Bratz and now Moxie Girlz) chose to re-use the name, Sasha, for the Moxie Girlz doll, especially since they are still involved in litigation with Mattel over the never-ending alleged Bratz copyright infringement.

    Copy and paste the following URL to read the latest decision regarding the Mattel versus Bratz case:


  7. oh, so maybe it was a legal thing...

  8. I have all of the bratz dolls : Jade, Cloe, Sasha and Yasmin. Although I don't play with them anymore I'm happy I got all of them before the bratz got cancelled! I was very disapointed that it was the end of Bratz and I know all the other Bratz fans were too... They were very pretty and prettier than moxie dolls! But becuz of Mattel MGA couldn't continue making Bratz... I loved the name Sasha!I loved the Bratz!I'm going to miss them... I hope that they will once again come back somehow, somewhere!

  9. According to the Bratz website ( the Bratz dolls have not gone anywhere. Tenth Anniversary dolls are scheduled to be released in July 2010.
    Bratz website link


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