Moxie Teenz Bijou
After learning about MGA Entertainment's new line of 14-inch, articulated, vinyl dolls approximately a month ago, I immediately searched for and viewed online images to see if the line included a dark-skinned doll. Initially, I thought Arizona was "it," because she, along with the other two readily available dolls was located on websites available for ordering. The fourth, unreleased doll was either not mentioned or shown as "out of stock."
I visited a local Toys R Us soon after viewing the dolls online and after learning that Bijou is actually the darkest of the four (the most tan, is a better description). Others had looked in their areas and found Bijou... absent. Rumors were afloat that MGA Entertainment's plan is to release the doll in "select" areas (based on what, I thought, demographics?) Arizona, Tristen, and Melrose were in stock at my local Toys R Us while Bijou was missing in action. Hmmm... "I thought."
My question: Bijou, oh Bijou, where are you? Why did MGAE not release you along with the other dolls in the line? Is this a marketing tactic to influence doll-buying consumers to want you more? Is this an attempt to boost the sales of the other three? What is really going on?
After reading the third comment to an unrelated blog, I also wrote MGAE to inquire about Bijou's release. Their reply follows:
Unfortunately, we cannot inform you of a specific date when this particular doll will be available at retailers. We can tell you that most new items for Fall are released in August. Please keep checking with your retailers on a periodic basis for availability.In person at TRU, Arizona was tempting, but not enough for me to purchase. I am still holding out for Bijou whenever, wherever she surfaces.