Wednesday, January 30, 2013

Rosemary Rock Flowers

In 1971, the Rock Flowers were Mattel's answer to Topper's popular diminutive Dawn and friends fashion dolls.  Originally debuting as a trio:  Lilac, Rosemary, and Heather, the Rock Flowers were later joined by other dolls including one male, Doug.  Rosemary is the featured doll here.


My first accidental encounter with Rosemary was several years ago through an eBay purchase wherein the seller described the doll as friend of Dawn, Dale.  In the auction images I recognized her dress as an authentic Dawn dress, but did not realize she was not Dale until she arrived with her ©Mattel Inc. 1970 head mark.  Her bendy arms and legs interested me as did her head sculpt which reminded me of a mini 1970s Christie. 

It would be a while before I tracked down Rosemary's true identity as a Rock Flower.  After doing so, I added a never removed from box version to my collection.

Rosemary of the Rock Flowers
The boxed doll has a copyright year of 1970.  She wears red sunglasses and a paisley print double-knit dress with hot pink fringed sleeves and handkerchief hemline.   Rosemary and the other dolls were sold with a posing stand and a 45 rpm record containing two "bubble gum" songs.  Their stands were designed to place over a short-spindled record player to allow them to "spin and twirl" while their records played.

The back of Rosemary's box nicely illustrates the fashions available for the dolls.  




In addition to dolls and extra boxed fashions, a Whitman paper doll book (shown above) was licensed by Mattel, ©1972.  Rosemary seems to be the center of attention on the cover.

The three-dimensional dolls and their extra branded products were on the market from 1971-1974.



Interestingly, the 1970s Rock Flowers singing group:  Ardie Tillman (African American), Rindy Dunn (blonde), and Debra Clinger (brunette) were part of the dolls' marketing strategy.  After releasing two LPs and several singles, the group faded away as quickly as Mattel's doll.

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11 comments:

  1. She's cute. She does have that Christie vibe. Thanks for the info.

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  2. I don't remember the Rock Flowers from my childhood but I enjoyed learning their history. Thanks!

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  3. Hello from Spain, thanks for this information. I did not know Rosemary. Keep in touch

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  4. I like their fashions! They are rocking out. Yep, I remember my mother wearing her clothes like these and sometimes she would wear her power afro wig with the pick glued in.

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  5. You're welcome, ladies.

    Muff - your mother sounds so cool!

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  6. Wow! I have never seen her before. She is quite pretty. She looks like a mini Julia. Mattel doesn't let a doll go un challenaged.

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    1. Right, Ms. Leo: Mattel has never wanted to be outdone in the doll arena.

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  7. Wow, what a blast from the past! I actually had the Rock Flowers when I was very little and I probably would have never thought of them again if I didn't view this post. I wish I could hear the recording again just for a laugh. That 70's music was "totally groovy". LOL

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    1. So glad this brought back fond memories for you, Hugs.

      This Youtube commericial will probably give you an additional blast from the past, which leads off with the girl group the Rock Flowers:

      Click here.

      By the way, this post inspired me to fashion a dress for my original Rosemary. Who seemed to be saying, "You know I would never wear a Dawn dress! Why have you kept me in it for nearly 20 years?"

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  8. I love Rosemary! I have her, along with some Black Dawn dolls, in my Kaleidoscope house. I even have a picture on Flickr. Thanks for sharing this information with other collectors. :)

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  9. Hi Tiffany!

    Thank for the visit and comment.

    I love your kaleidoscope house! Thanks for sharing the link.

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Thank you! Your comments are appreciated!