Saturday, August 31, 2013

Jem and the Holograms Shana Elmsford

From 1998 through 2001, I sold dolls and accessories on eBay for a woman from the East Coast.  Some of the dolls and accessories included her massive Jem and the Holograms collection of dolls, fashions, and accessories.  She had multiples of each.  These were among other, then, highly collectible antique, vintage, and modern dolls of all types that she bought and sold for profit.

I "met" this woman through a doll purchase and actually became more acquainted with her after receiving a subsequent handwritten list of other dolls she was selling.  She did not own a computer.  I was already buying more than selling on eBay at the time and was familiar with that market.  I knew her dolls would sell.  This was during eBay's infancy, at a time when collectors were eager to replace dolls and other relics of their youth and money was usually not an issue in that more stable economy.  The hunger for past playthings with fewer sellers offering the same items created the lucrative eBay seller's market of the late 1990s early 2000s.

After I explained the eBay process to this woman, we developed a partnership where I sold her dolls on eBay for a small percentage of the sale.  The business was quite profitable, but it became extremely time consuming for me.  My selling items on eBay for her was her effortless "job," but lots of work for me to scan the photographs she mailed me, create the listings, write the descriptions, and coordinate the end-of-auction sales. 

After the birth of my first grandson in 2001, my time between a full-time (albeit working from home) job and caring for him while my daughter worked, left little free time to sell on eBay or a desire to do it; so I gave it up.  She was not a happy camper, but I had given her enough warning before his birth by urging her on multiple occasions to purchase a computer.  (___, you need to buy a computer and sell your own stuff).  Not being computer savvy was her excuse, but eventually she was forced to do it and hopefully realized it as a blessing.

I still have some of the photographs of the Jem dolls and others I sold for top dollar on eBay back then. The Jem items are illustrated in the following six collages.

Jem and the Holograms dolls, top to bottom, L-R:  Jetta, Roxy, Kimber, Roxy, Raya, and Rio

Jem and the Holograms dolls, top to bottom, L-R:  Shana, Banee of the Starlight Girls, Rock  'N Curl Jem, Krissie of the Starlight Girls; Krissie (again), Glitter 'N Gold Rio, Flash 'N Sizzle Jem/Jerrica; Synergy, Video, Jem/Jerrica, and Clash

Jem and the Holograms accessories that I sold in the past included fashions, coloring books, playsets, cassette tapes, view master reels, wrist watches, and ball point pens.  Some of these with the exception of the ball point pens, are illustrated in the next four images:

I recalled this part of my eBay seller life this morning after browsing an Integrity Toys sale at, which includes Integrity Toys' version of Shana.  Reading Shana Elmsford's bio further stirred my Jem and the Holograms seller's memory:
Shana by Integrity Toys (stock photo) 
SHANA ELMSFORD is a fully articulated 12-inch vinyl doll with rooted hair and hand applied eyelashes. Always ready for a good jam session, SHANA ELMSFORD comes dressed in her truly outrageous stage costume and includes high-heeled pumps, her signature ultra-detailed bass guitar, complete with realistic miniature strings, whammy bar and plug-in amp cable! It also includes a doll stand and a certificate of authenticity. For adult collectors 14 and up only!

Jem and the Holograms Krissie Starlight Girl (1987) and Shana (1985) by Hasbro dressed in Smashin' Fashions Winning is Everything

I do not own IT's Shana, but I do own the original Shana and Krissie of the Starlight Girls, made by Hasbro in 1985 and 1987, respectively (shown above).  Shana was not acquired from the East Coast doll dealer, but Krissie was.


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