Thursday, December 3, 2009

Rocawear So In Style Dolls Coming to a Store Near You Soon...

... or they may already be there. 

Rocawear So in Style Chandra (the new girl in the S.I.S. line) and Rocawear Trichelle were purchased at a Maryland Toys R Us by a fellow doll enthusiast and member of my WLBD discussion group. 

The dolls are a brilliant result of a collaboration between Mattel and Rocawear (co-founded by music mogul Shawn "Jay-Z" Carter).   The dolls' Rocawear fashions are reflective of the hip-hop culture that is appreciated within US borders and internationally.  I imagine that teens who have long forgotten the joys of doll play and some, whose interests never included dolls, will find these hip-hop clad dolls appealing enough to own.

If your plans include adding the Rocawear S.I.S. dolls to your collection, or if you would like to encourage a teen girl to revert to former doll play/appreciation, check your local stores for availability.

Rocawear Grace, Chandra, Trichelle, and Kara are already available for ordering at the Toys R Us website for $12.99 (sight unseen as images are not available at this time). 

L-R:  Rocawear S.I.S. dolls, McBride-Irby, and the original S.I.S. dolls
Photograph from Toys R Us blog

Read Dolls of Color's recent interview of S.I.S. designer, Stacey McBride-Irby, who shares more about the S.I.S. concept and how it became a reality. 

dbg ◦


  1. Thanks for the linkage! I'm hoping to get Rocawear Grace soon, to me she has the nicest make up and best outfit... but that is just my own taste :D

  2. You're welcome! I wish I had your doll-buying discipline. I want all of them!

  3. Thanks for the alert, Debbie!

  4. Thanks for the head's up Debbie, sounds like I need to take a trip to TRU today! I .. I mean my daughter needs these for Christmas!


Thank you! Your comments are appreciated!