Wednesday, September 25, 2019

Creatable World Dolls by Mattel

Stock photo of Creatable World doll with braids


Mattel has created a doll line, Creatable World, that allows children to explore doll play with nongender-specific dolls, clothing, and accessories.  According to the description, a child can create 100+ different looks with one character.  Some of the clothing features real snaps and pockets.

The dolls are 11 inches tall with extra articulation at the elbows, wrists, knees, and ankles.

Currently available on Amazon (see link below), there are several different dolls with different complexions priced at $29.99 each. 

Is it a boy, is it a girl, or is it whatever the child (or adult collector) wants it to be?

Creatable World at Amazon

Do you think this line will be a hit or a miss?  (I've already ordered and will write a follow-up review after the doll with the braided wig arrives).


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6 comments:

  1. Well.... I have a little age on me so maybe I don't completely get it... Personally I think this will sell IF children think the dolls are cute and fun--not because they need to express their "gender specificity." I think this will appeal more to adult collectors for whom this really matters. And if there are a lot of collectors, then it will sell, perhaps. But, when I think back to my own childhood, dolls were little characters whose world I controlled. I liked to comb their hair, dress them, play house with them. Maybe I was a teacher, hairdresser, mother, friend, whatever. But at no point did I look at a doll and think, I need to express my sexuality or gender. The idea of there being a variety of wigs and different types of clothes is....well FASHION! As long as they are current...that will be add to the child's fun and perhaps the success. I know this is perhaps an outdated way of seeing things. But maybe kids should be involved in the concept phase of toys/dolls development to see if, indeed, there is a need or desire for them. Just my 2 cents for what it's worth.

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    1. Thanks, April for sharing your point of view. I know you're not alone in your thinking.

      Most young children probably do not desire to express their gender identification through dolls, but for those who might, they certainly can with this doll concept.

      This line takes me back to when I swapped the heads on my Barbies and other fashion dolls as a child just because it was possible to do.

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  2. I think this is great. The dolls are cute. Especially the short hairstyles. And all the clothes fit and are meant to fit the doll, GIJoe and Ken were way to big to wear Barbie's clothes and Ken's clothes were huge on Barbie when I tried to let them share clothing as a child.

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    1. Ken was left out of my swapping clothes playtime, but he probably didn't mind.

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  3. I have more than a little age on me, and I love the concept of this new line. Yes to short hairstyles and to articulation.

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    1. I like the short hairstyles, too, Gini. The wig is a nice option, but I'm not so sure how the braided wig is going to fit on my doll's head over the hair that is already on the top of the head. We shall see. The doll arrived today.

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