Tuesday, September 28, 2021

Olmec's Sun-Man Returns Thanks to Mattel

A 1980s ad for Olmec's Sun-Man, Butterfly Woman, and other brown-skinned action figures

On September 14, 2021, a comment from a blog reader on my Yla Eason post of February 24, 2010, informed me that Mattel is bringing Eason's Sun-Man back. He wrote, "Sun-Man is returning to toy shelves due to a new licensing deal with Mattel that will see The Rulers of the Sun toy line marketed and sold alongside He-Man and Masters of the Universe." According to an Instagram "thank you" post on September 14, 2021, by @officialsunman, the figure sold out within five minutes! Availability will return in the spring of 2022 in retail stores.

Check out the Instagram (IG) posts that illustrate Sun-Man's new appearance and a comparison of the old and new figures. A link follows the IG posts to the buy page (where currently the figure is sold out). At the link are additional images of Sun-Man, brief bios of Yla Eason and Ed Duncan (SVP, Head of Design at Mattel), and a video of these two and others discussing the action figure.

 


See more pictures, the aforementioned bios, and a video here

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