Monday, October 12, 2009

Pretty as Is ~ New Sisterhood Dolls by Madame Alexander

L-R above:  Ivy, Ivy Rose, and Rose

I received the following press release from Ms. Lila Brown, regarding a new doll collection by Madame Alexander created exclusively for the Sisterhood Boutique.  The dolls elegantly promote sisterhood.

New African-American Sorority Collector’s Doll Debuts 2009 Line, Pretty As Is
October 11, 2009
A new African-American sorority doll inspired by sisterhood has been created exclusively for The Sisterhood Boutique by the Madame Alexander Doll Company. Ivy Rose is a "first" for the Alexander Doll Company.

The creation of the Ivy Rose doll collection hopes to unify women who like creator and founder, Rochelle McAllister, desire a purpose driven lifestyle and a natural appreciation for fashion and style.

The three dolls for the 2009 Pretty As Is collection are named Ivy Rose, Ivy, and Rose. Like the first Ivy Rose doll created in 2008, each aspect of the 2009 collection has been meticulously considered as each doll is hand-crafted by Alexander Doll Company. This exquisite heirloom doll is perfect for sorority sisters, gift giving, and doll collectors alike. Ivy Rose, Ivy and Rose, celebrate the diversity of beauty within the sisterhood of women. Pretty, takes on many forms, the bonds we honor and the ties that bind us help us to realize pretty is physical, mental, and emotional and as created beings we are “Pretty As Is,” says McAllister as she created the collection’s concept.
View the Pretty as Is video here.
Vote for your favorite Pretty as Is doll here.

For more information about the Pretty As Is collection from the Sisterhood Boutique, visit and follow Ivy Rose on Twitter at


About The Sisterhood Boutique
The initial concept for The Sisterhood Boutique came about when Rochelle McAllister was preparing to apply to business school. The process of preparing essays allowed her to dream big and to realize her passion lies somewhere between the world of fashion and the universe of femininity. McAllister seeks to build a company that combines her personal affections with her eclectic and entrepreneurial spirit. Through The Sisterhood Boutique and the dolls we create, McAllister’s aim is to inspire the next generation of women entrepreneurs. Additionally, it is her hope to collaborate with other women who like her, in addition to being purpose driven, also have a natural appreciation for fashion and style. We actively seek to build business relationships with like minded individuals.

McAllister is currently a first-year law student at Howard University School of Law. She received her MBA from the Goizueta School of Business at Emory University in 2006 and her Bachelor’s degree in Finance from Oakwood University in 1998. Ms. McAllister was initiated into Alpha Kappa Alpha Sorority, Inc. on January 26, 1997 and currently resides in Silver Spring, MD.

Lila S. Brown
Ella Bee Social Media and Public Relations
Atlanta, GA
Twitter: @EllaBeePR


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